In celebration of National Mustard Day on August 5, the candy brand has partnered with French’s to make its first-ever mustard-flavored skittle.
A press release describes the candies as having a “tangy mustard flavor” combined with the candy’s “iconic chewy texture” doused in a yellow coloring.
Don’t expect it to see it on store shelves – near the mustard or the candy aisle. People brave enough to try the new flavor can do that at French’s “Mustard Mobile” that’s stopping in three US cities, including Atlanta on July 31, Washington on August 2 and New York on August 5.
Fans can also enter an online sweepstakes for a chance to win a package.
“Skittles is always looking to inspire moments of everyday happiness and deliver unexpected ways for fans to experience the brand,” Ro Cheng, Mars’ marketing director, said in a statement.
For French’s, owned by McCormick & Company, the Skittles partnership is the latest in a series of stunts for the holiday.
Last year, French’s sold a mustard-flavored donut in New York.
And in 2019, it sold a yellow mustard-flavored ice cream that aimed to bring together “two all-American classics, ice cream and mustard.”
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