General Mills has announced that it has boosted Vitamin D content in several of its Big G cereals to deliver 20 percent of the daily value.
Golden Valley-based General Mills, the top-selling cereal maker in the U.S., said Cheerios and Cinnamon Toast Crunch now carry 20% of the recommended daily value of the vitamin.
That’s near the new maximum for breakfast cereal that federal regulators set earlier this year.
Additional household favorites like Honey Nut Cheerios, Lucky Charms, Cocoa Puffs, Trix, and Cookie Crisp will hit shelves with the Vitamin D update throughout the summer.
Rival cereal maker Kellogg initially petitioned the U.S. Food and Drug Administration to increase the maximum amount of Vitamin D allowed in ready-to-eat cereals and received approval earlier this year.
Researchers have warned of a “health halo” effect, when promoting some nutritional benefits can mask nutritional negatives in a product, such as excess sugar.
According to the article “The Greasy Truth Behind Vitamin D,” here’s what they said about Lanolin:
Read More Here: General Mills Adds Vitamin D (Made From Sheep’s Wool) In Cereals
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