Skittles is facing backlash after altering its designs for a GLAAD partnership
Images of the packet on social media prompted an outpouring of criticism on Twitter today, with many likening the ‘woke’ marketing to Dylan Mulvaney being used in Bud Light advertising.
It’s the fourth year Skittles has teamed up with GLAAD (the Gay & Lesbian Alliance Against Defamation) to ‘support the LGBTQ+ community by amplifying and celebrating their stories,’ according to Skittles’ official website.
In a series of limited edition Pride Packs, the candy company has ditched its staple color wheel and opted for a toned-down packet with an illustration.
In previous years, the packets were all-gray to ‘represent the brand’s cemented efforts of support’, however last year the concept was changed to include work from five LGBTQ+ artists.
One dollar is donated, up to $100,000, to GLAAD’s work and programs to combat discrimination.
Read More Here: Skittles faces backlash after it partners with GLAAD and puts ‘Black Trans Lives Matter’ on its packaging
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