Amazon is joining other streaming services and inserting ads into its programming.
Beginning next year, shows and movies on its Prime Video service will “include limited advertisements,” the company announced Friday.
Amazon’s change aligns it with its rivals, like Netflix and Max, adding ad-supported tiers as companies search for additional revenue.
Amazon explained that ads will help it “continue investing in compelling content and keep increasing that investment over a long period of time.”
Spending on its content, which includes “Thursday Night Football” and its original series, soared nearly 30% in 2022 to $16.6 billion.
The company didn’t reveal how long the ad breaks will be, but did say its shows and movies will have “meaningfully fewer ads than linear TV and other streaming TV providers.”
Customers who want to skip ads can buy an ad-free tier for an additional $2.99 per month next year. Prime Video, which is home to “The Marvelous Mrs. Maisel” and “Citadel,” is included in the $139 yearly Prime subscription.
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